data drivern
UX Design
analytics
and more
based in berlin
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How to use big data for improving user experience?
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Big Data, Bigger Experiences: How Smart Data Use Transforms Digital Products

Big data and user data analytics are revolutionizing digital products by enabling hyper-personalized, efficient, and intuitive experiences. By analyzing user interactions, companies can tailor content, predict needs, and optimize interfaces in real time, reducing friction and enhancing engagement. Machine learning and predictive analytics further refine these experiences, ensuring digital products evolve with user behavior. From e-commerce to healthcare, data-driven decision-making creates seamless, satisfying interactions, making big data essential for future innovation.

intro

Crafting Data-Driven, Inclusive Digital Experiences

I optimize digital products using data-driven insights and cutting-edge design to enhance user experience, boost engagement, and drive growth. As the founder of HERiZON [Women+ in Business] and Human-Centred AI Meetup groups (1K+ members), I foster inclusive communities through monthly events. Beyond UX/UI, I explore creativity through improv, stand-up, writing, travel, dance, and more—because the sky is the limit!

the process (specifically for usability test)
1. knowing the problem & forming hypothesis
2. define users tasks to prove or reject hypothesis in test
3. deciding what is best for testing
4. define demographics of users to bring in
5. organize and send invites, filter by typeform
6. prepare materials, prototypes and NDA
work
resume / cv
2020 - 2021
Senior UX Designer & Researcher
FOUNDER
SEPSTER UG
2023 - current
UX MANAGER
HERE Technologies GmbH
Berlin
Aug 2021 - Dec 2022
Senior Product Researcher & Designer
Wunder Mobility Solutions GmbH
2009 - 2012
BSC BUSINESS INFORMATION TECHNOLOGY
LONDON METROPOLITAN UNIVERSITY
2017
Jr DATA SCIENTIST
INTERNSHIP
RealXData GmbH
2013 - 2016
UX Designer, Researcher, Consultant
Freelance | Contract
NATALKA Design, Canon, Safir Language Academy
2016 - 2017
MSC BIG DATA ANALYTICS
IESEG SCHOOL OF MANAGEMENT
2012 - 2013
MSC Human-centred systems
City University London
2018 - 2020
Senior UX Designer & Researcher
CO-FOUNDER 
DIDOTZ GmbH
2018
User experience Designer
FULLTIME
COYA AG